This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
Boost Search Traffic
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It has been said that "what matters is not what you sell but how you promote it." So, the secret to success lays within your marketing techniques. That's why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Pay per click advertisement –
This particular strategy won't bring you millions of customers but I have included it here anyway, because I know that a lot of people use it to advertise their products on the Internet and it gives them very positive results.
What is it about? Well, here we go...
Sophisticated search engines like Google and web directories (E.g. Yahoo) have developed advertisement programs which allow you to advertise in a new and innovative way. If you have ever used Google or Yahoo you may have already noticed some ad messages to the right of the screen. They are called text ads and they are much more effective than banners.
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Once you join, you will have the opportunity to customize your ads. You will be able to set up everything as you please: the message you will deliver to your potential clients, the keywords you are going to use, the name for your ads, etc.
Then you will choose how much you want to pay for those keywords. For example if you own a real estate related business, and you want surfers that are looking for real estate related information to see your ad, then you will bid on that particular keyword.
The bidding starts at $0.05 per click and goes up. You only pay whenever someone clicks on your ads and you choose how much you want to pay for each click. You also decide the time frame of your advertising campaigns, how many clicks to receive in specific time periods, etc.
You will pay the amount you bid on, whenever someone clicks on your ad. If you bid $0.05 per click and you run and advertisement campaign with $30.00 then you may receive 20 clicks per day for thirty days. In that case you would be choosing to spend $1 per day, but you can also spend the whole amount in one week or one day
Read more: http://www.articlesbase.com/online-promotion-articles/pay-per-click-advertisement-advertise-to-millions-3134031.html#ixzz0xkt80ujx
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