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Most of the marketing products can work on their own. It means that they can be used all alone without the help of any other product in a marketing campaign. But, there are some products that can be used in combination with other products to produce a more comprehensive marketing effect on the customers or users. A product that is used commonly in combination with others is called the folders. It is available in many designs and sizes. It has many categories like a catalogue folder which is useful in keeping the documents in proper catalogue style arrangement. These products are designed to meet any specific or generic needs in style. They help in handling the documents in an office. They are, in fact, the best document management tools. They have been designed to meet this specific requirement. They can manage documents in many ways. They can store them, archive them, carry them, transport them and decorate them. They can also be used to protect them from normal wear and tear. They may have specific structures to handle and manage important business news. For example, the pocket folders have pocket like structures made on the inside of their covers to keep the documents in place. When these products are used for marketing, they need to be printed in style. This will increase their prices; a factor not liked much by the companies. There are many ways to bring the cost down. The common steps taken in this manner include the use of discount offers given by the printing companies, ordering in bulk quantities and using cost-effective materials. Maintaining a long term relation with a printing company may also do the trick. In any case, the cheap folders are the real priority choice product of any company. One of the simplest ways to reduce the prices is to use these products in combination with other marketing products. This will allow the companies to buy them as supplementary products and bring down the costs. There is yet another important method to achieve the low price target. It is known as the customization process. It allows the customers to make changes to their products in any way they want. If the design is already provided by the customers, the cost factor can be minimized easily. Moreover, the online companies can help much in this regard. They offer many free services to their customers, like free shipping and free designing. So, it is a good idea to utilize custom products for many benefits. The simple products like custom vinyl stickers can also take advantage of this functionality and facility. It is a daunting task to attain the high level of printing and designing while keeping the costs low. It is not possible without the use of the latest tools and technologies in the printing field. Full color CMYK process is an excellent example of such a technology. When products are printed with this technology, they shine out among the competition and bring something innovative to the market.

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Under Creative Commons License: Attribution